Get the essential building blocks you need to leverage the speed and effectiveness of Agile Marketing in your business;
Learn how to set your marketing team up for success and the roles that everyone plays;
Find practical examples and templates that will explain the key concepts behind Agile and Scrum, specifically tailored to the world of Marketing;
Learn how to effectively build and manage a backlog of marketing activities and tasks, so that everyone is working together cohesively on a unified goal;
Learn about different ways to execute, track progress and improve on an ongoing basis.
Over the past 10 years, I've worked with over 60 clients across Europe, North America and Australia, in industries including SaaS, eCommerce, and eLearning.
I've managed forward-thinking initiatives and multiple remote teams to improve productivity, automate tasks and optimize ways of working.
Throughout this time, I've been obsessive about being as productive as possible, which was fundamental to enabling me to work on a lot of exciting projects.
This guide is designed to give you a short and straightforward look at why and how to implement the principles of Agile Marketing in your company in order to improve marketing effectiveness and ROI.